Privacy Policy
Effective Date: October 1, 2026 · XIV Wellness LLC · West Hartford, CT
XIV Wellness LLC, doing business as XIV Wellness and XIV The Wellness Suite ("XIV," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website, book an assessment, or participate in our coaching programs.
1.Information We Collect
We collect personal information you voluntarily provide when booking an assessment or the Next Chapter Reset, inquiring about a program, or signing up for a membership. This may include:
- Your name, email address, and mobile phone number
- Program interests, goals, and scheduling preferences
- Health, injury, movement, body composition, nutrition, and lifestyle information you choose to share for coaching purposes
- Payment and billing details processed through our payment providers
We also automatically collect technical information such as IP address, browser type, and device data through cookies and similar tracking technologies.
2.How We Use Your Information
We use the information we collect to:
- Process assessment and program requests and schedule coaching sessions
- Build and adjust your personalized training and nutrition plan
- Communicate about programs, scheduling, and studio information
- Send appointment reminders, check-ins, and program updates (where you have opted in)
- Improve our website and coaching offerings
- Comply with legal obligations and protect our rights and the safety of our clients
3.Health & Fitness Information
Information about your health, injuries, body composition, and nutrition is used only to coach you safely and effectively. XIV Wellness is a fitness and nutrition coaching studio — not a medical provider — and we do not diagnose or treat medical conditions. You may review, update, or request deletion of this information at any time by contacting us using the details below. Our services are intended for adults 18 and older.
4.Information Sharing
We do not sell your personal information. We share personal information only with service providers who help us operate our business — such as our customer relationship management platform, email delivery services, scheduling and training apps, payment processors, and analytics providers — and only under obligations of confidentiality.
Mobile information and SMS consent: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted only as needed to deliver those services. All other categories of use exclude text messaging originator opt-in data and consent — this information will not be shared with, or sold to, any third parties.
5.Cookies & Tracking
Our website may use cookies and pixels from analytics and advertising services to measure site traffic and campaign performance. You can disable cookies through your browser settings; some site features may not function properly as a result.
6.SMS & Email Communications
If you opt in to text messaging by checking the SMS consent box on our forms or by texting us first, you consent to receive SMS messages from XIV Wellness LLC related to appointment reminders, scheduling, coaching check-ins, program updates, and occasional promotions.
- Message frequency varies based on your interaction with us.
- Message and data rates may apply depending on your mobile carrier plan.
- Opt out at any time by replying STOP to any text message. You will receive a final confirmation message and no further texts will be sent.
- Get help by replying HELP to any message, calling us at (860) 474-3131, or emailing info@xivwellness.com.
- Consent to receive text messages is not a condition of purchasing any goods or services.
You may opt out of marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly. Transactional messages related to services you have requested (such as appointment confirmations) may continue after you opt out of marketing.
7.Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8.Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us. Depending on where you live, you may have additional rights under applicable state privacy laws, including the Connecticut Data Privacy Act and the California Consumer Privacy Act — such as the right to know what personal information we collect, the right to request deletion, and the right to opt out of any sale of personal information (we do not sell personal information).
9.Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Your continued use of our website or services after changes are posted constitutes acceptance of the updated policy.
10.Contact Us
For questions about this Privacy Policy or to exercise your privacy rights:
- XIV Wellness LLC
- Authorized Representative: Danny Gray, Founder
- 310 Newington Road, West Hartford, CT 06118
- Phone: (860) 474-3131
- Email: info@xivwellness.com
- Website: wellness.athletesaccel.com
11.Related Policies
Please also review our Terms of Service.
